In the world of travel, nothing commands the loyalty – and excitement – that an airline rewards program does. Is awakened by. But British Airways has rewritten the rules of the game. If you think flying is the only way to climb the ladder of status, think again.
With improved BA Amex rewards system, British Airways and American Express tier points A revolutionary way to achieve this has been introduced – not just by flying, but by spending.
Yes, you read that right.
If you’re a BA Amex cardholder, your everyday purchases — groceries, utility bills, online shopping, and more — now take you closer to Bronze, Silver, and even Gold status with British Airways’ Executive Club.
Let’s take a deeper look at how it works, what you can earn, how much you’ll need to spend, and whether it’s the right time to switch (or upgrade) to the BA Amex card.
Why the BA Amex update in 2025 is a big Deal
Until recently, British Airways rewarded passengers based on the number of miles flown, cabin class and type of route flown. But as passenger expectations evolve, especially post-pandemic, loyalty is no longer just about frequent flying – it’s about engagement.
In December, BA announced a £7 billion transformation programme aimed at improving the overall customer experience. A key pillar of that plan is the British Airways Club, a new loyalty programme focused on making rewards more accessible, flexible and exciting.
Now, in partnership with American Express, BA has introduced an all-new tiered points system for BA Amex cardholders – giving you a real, spend-based path to elite benefits.
What Is the BA Amex Card?
The BA Amex (British Airways American Express) is a co-branded credit card that lets users earn Avios, the British Airways Executive Club’s reward points, on every purchase.
There are two versions:
1. British Airways American Express Credit Card
- No annual fee
- 1 Avios per £1 spent
- Companion Voucher when you spend £12,000 annually
2. British Airways American Express Premium Plus Card
- Annual fee: £250
- 1.5 Avios per £1 spent
- Companion Voucher when you spend £10,000
- Higher welcome bonus
- Access to tier point rewards program
The Premium Plus version is where the new tier point earning system shines.
How BA Amex Cardholders Can Now Earn Tier Points in 2025
Under the new loyalty structure, you can now earn up to 3,000 Tier Points per year just by using your BA Amex Premium Plus card for eligible spending.
Here’s How It Breaks Down:
| Total Spend | Tier Points Earned |
|---|---|
| Auto bonus (no spend) | 500 points |
| Spend £15,000 | +750 points |
| Spend £20,000 | +750 points |
| Spend £25,000 | +1,000 points |
| June Bonus | +500 points |
| Total | 3,000 Tier Points |
This means that if you spend £25,000 before February 2026 (and enrol before January), you’ll receive up to 3,000 Tier Points – getting you closer to Bronze Executive Club status, which requires 3,500 points.
What Are Tier Points — And Why Do They Matter?
Unlike Avios, which you can spend on flights, hotels, or upgrades, **Tier Points are what give you status levels within the British Airways Executive Club.
Executive Club Tiers:
| Tier | Required Tier Points | Perks |
|---|---|---|
| Bronze | 3,500 | Priority boarding, free seat selection |
| Silver | 7,500 | Lounge access, business class check-in, 2x Avios |
| Gold | 20,000 | First-class lounges, extra baggage, gold hotline |
By simply spending on your BA Amex, you’re now buying your way to status — something previously only possible by flying.
Real-World Scenario: How You Could Reach BA Silver Without Flying
Let’s say you’re a professional or small business owner who uses the BA Amex Premium Plus card for all your monthly expenses. You might spend:
- Rent or mortgage: £1,200/month
- Utilities, phone, broadband: £300
- Groceries & fuel: £500
- Travel & leisure: £500
- Business expenses: £1,000
Total Monthly Spend: £3,500
Annual Spend: £42,000
Not only would you hit the £25,000 tier point cap, but you’d also earn thousands of Avios and qualify for a Companion Voucher, essentially doubling the value of your travel.
The Companion Voucher: The BA Amex Secret Weapon
A major reason why travelers love the BA Amex is the Companion Voucher.
Once you reach the annual spending threshold:
- Standard card: £12,000/year
- Premium Plus: £10,000/year
You’ll receive a voucher, allowing you to book a second seat for your companion on any British Airways flight using only Avios (taxes and fees apply).
That means two people fly for the Avios of one. You can even upgrade to Business or First if you have enough points.
It’s a fan-favorite perk and even more valuable when combined with status benefits like priority check-in and lounge access.
How to Enroll and Be Eligible for Tier Point Rewards
To benefit from this BA Amex tier point program, you need to do the following:
- Hold a BA Amex Premium Plus card
- Enroll before January 2026 (one-time enrollment)
- Spend up to £25,000 by February 2026
Once enrolled, all qualifying spending will count toward your tier point milestones.
💡 Pro Tip: If you already hold the card, check your Amex Offers section or log into your BA Executive Club account to activate this benefit.
Frequently Asked Questions (FAQs)
Can I earn these tier points on the Standard BA Amex card?
No — the tier point reward system is exclusive to BA Amex Premium Plus cardholders.
Are tier points transferable or spendable like Avios?
No. Tier Points only count toward your Executive Club tier status — they cannot be redeemed for flights or services.
Can I double dip and earn both Tier Points and Avios?
Absolutely! You continue to earn Avios on every transaction, while also unlocking Tier Points if you hit the spending goals.
Can this help me reach Silver or Gold without flying?
Technically, yes. You can earn 3,000 Tier Points from card spending, and if you fly once or twice (even short-haul), you may cross into Bronze or even Silver with minimal effort.
Should You Get or Upgrade to the BA Amex Premium Plus?
Here’s a quick decision guide:
| You Should Consider Premium Plus If… |
|---|
| You spend £15,000+ per year on your card |
| You want lounge access or elite benefits |
| You fly with British Airways (even once) |
| You value Companion Vouchers |
| You want a status without frequent flying |
🔍 BA Amex vs Other Travel Cards: Where It Stands in 2025
| Feature | BA Amex Premium Plus | Chase Sapphire Preferred | Amex Gold (UK) |
|---|---|---|---|
| Annual Fee | £250 | $95 (USD) | £160 |
| Airline-specific perks | ✅ Yes (BA-focused) | ❌ None | ❌ None |
| Status-earning Tier Points | ✅ Yes | ❌ No | ❌ No |
| Companion Voucher | ✅ Yes | ❌ No | ❌ No |
| Lounge Access | ✅ With status | ❌ No | ❌ No |
Clearly, the BA Amex is tailored for British Airways loyalists or those who can see themselves flying BA even once a year.
Final Thoughts: BA Amex Is Your Shortcut to the Sky
The 2025 upgrade to the BA Amex card rewards system is nothing short of revolutionary. For the first time, British Airways is allowing customers to earn elite status through spending – a concept that truly levels the playing field.
Whether you’re someone who flies often, or not at all, your daily spending can now open the doors to:
- Priority check-in
- Faster boarding
- Free seat selection
- Exclusive lounges
- Companion flights
- Elite recognition
The BA Amex card isn’t just a credit card. It’s a loyalty rocket ship.
And right now, it’s fueling a new generation of smart travelers.
If you’re not using it yet — now might be the best time to sign up, enroll, and begin your journey toward advanced travel.
Apply for the BA Amex Card:
👉 Official BA Amex Application Page – American Express UK
Explore card details, benefits, eligibility, and start your application securely.
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